When US gas prices peaked in 2008, I justified my first scooter purchase. A friend and I were in grad school, and scooters seemed like the perfect solution. Spend a few thousand dollars to save on gas — the plan was brilliant. I wanted a Vespa, of course, but settled on a more budget-friendly option: the Yamaha Vino 125. I’d have to experience la dolce vita the Japanese way.

Our brilliant plan, however, had one fatal flaw: the dark hearts of men. Not long after we bought them, both were stolen — mine from the carport, his from his girlfriend’s house. The police eventually found mine, wrecked and no longer roadworthy. I can’t recall what I paid for my MBA, but the lesson I learned in depreciation that day cost about $1,500.

Running on fumes, I replaced my scooter with something that couldn’t be rolled into the back of a pickup truck in less than 3 minutes in the middle of the night. Life rolled on, but I couldn’t. No matter how hard I tried, I couldn’t shake the feeling — why use four wheels when two will suffice (or maybe three)? I needed another scooter. And this time, it had to be Vespa. So, after a brief sixteen-year hiatus (pesky career), I finally found my way back. In 2024 I purchased a 2010 LX 50 4V. Then a 1966 Sears Cruisaire. And most recently, a sandblasted VBB primed (pun) for restoration. I’m hooked. I mean, try taking a Vespa out for a weekend coffee and not smiling — it’s scientifically impossible.

I began purchasing other things too. Turns out eBay is a barn find of Vespa collectibles. Who knew you could find a 1965 print ad featuring three Glenmary Home Missionaries riding Vespas? Tough to turn down for my collection. My interest continues to grow, so I created forty-six magazine. I want to create a high-quality magazine highlighting the people, culture, and stories that have made Vespa an enduring icon for nearly 80 years.

One thing’s for sure. I’m going to need a bigger garage.

Will Parker

Founder